Improving quality of life is a key aspect of our Ecological Transformation purpose.
Listen in to this episode of 'Ask the Expert' where we discuss the impact of community initiatives on people in the local area.
Through The Veolia Environmental Trust, and initiatives like the Veolia Orchard, we are working to improve quality of life in the communities we serve
Join us in this episode of 'Ask the Expert', where Martyn Fuller is joined by Andrew Brown, Executive Director of The Veolia Environmental Trust and Rachel Jay, Head of Regional Communications to tell us more about this and share an insight into how we support and add value to the communities we work in.
Improving Quality of Life in our Communities - Transcription
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Good afternoon and welcome to
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this episode of Ask the Expert.
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This time we're joined by two Veolia
experts to talk about how we are adding
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to value to the communities
beyond the ways
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you might normally expect.
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My name is Martyn Fuller,
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and when I'm not hosting this broadcast,
I'm the head of Marketing
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Responsible Business and Proposals here at
Veolia in the UK.
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Social value is a term we've all become
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a lot more familiar with in recent years.
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It refers to the positive value
businesses can create for the economy,
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the environment and society. At Veolia,
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this is really important to us.
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It's part
of our ecological transformation purpose
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and we support regional development
by creating jobs, supporting
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local economies and the services
we deliver in water, energy and waste.
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Improve the local and global environment.
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But we also do so much more.
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Some things that may surprise you,
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may inform you, may educate you,
and I hope today
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inspire you. Things from supporting
grassroots community projects to providing
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funding for large scale initiatives.
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And I'm joined
by a couple of Veolia experts today
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to tell us all more about this.
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One of our speakers is only the second
person to appear twice on Ask the Expert.
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Andrew Brown, executive director
of the Veolia Environmental Trust.
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It's almost a year to the day since Andrew
joined us to talk about the great work
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the Trust does.
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But today, he's going to give us an update
on what the trust has been working on,
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including the achievement
of a very exciting milestone.
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Joining Andrew is Rachel Jay.
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Rachel Jay,
our head of regional Communications.
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Rachel and her team support the
delivery of some fantastic initiatives
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that make a real difference right at
the heart of the communities we work in.
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I'm looking forward to hearing more
about some of these stories shortly.
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But first, Andrew and Rachel.
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Would you like to introduce yourselves
maybe? Andrew First.
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Yeah. Hi.
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Thanks.
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Martyn I'm Andrew Brown,
executive director at the Veolia
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Environmental Trust and very privileged
to be here for the second time.
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I feel like I should get
some kind of badge to go with that.
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Well, it's between you and Heather Foster.
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She's. And you know what she's like.
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Rachel, over to you.
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Hi there, everyone.
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I'm Rachel Jay.
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I'm Veolia’s
head of regional communications.
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So my role I look after all of our teams
across the country that work
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with our local authority
partners, delivering behaviour change,
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social value and education
through the communities that we serve.
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Welcome, Rachel. Are you up for the fight?
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Are you ready to appear
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and become a long time resident of the Ask
the Expert panel?
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I'd like to think that I could be Martyn.
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Could get there, couldn't we?
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Andrew, I will come to you first with
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a question and Rachel, I'll follow you shortly.
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Andrew, we've already talked about this
being your second appearance.
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Can you remind us about the Veolia
Environmental Trust, what it's all about,
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and the kind of projects it supports?
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Yeah, sure.
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So and Veolia Environmental
Trust is a registered charity,
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and we were established over
25 years ago now.
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And our main purpose is to help.
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Veolia distribute charitable
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funding through something
called the Landfill Communities Fund,
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and that's a UK government
tax credit scheme that allows
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landfill operators to give some of the tax
revenues that they collect
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directly to community
and environmental projects in England.
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So we're one of the largest funders
in the Landfill
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Communities Fund, awarding around
£5 million each year,
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and that's the projects that are within
ten miles of a Veolia landfill site.
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And we fund everything from
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playgrounds to nature reserves
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and from community centres to local parks.
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And I think one interesting thing
about the trust
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that I think I hinted at last time,
but it is now very much a reality,
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is that we recently reviewed our purpose
and our mission
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and we're now placing a much stronger
emphasis on projects
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that address the climate
and nature crises.
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So we're looking to fund projects
that benefit the local community,
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but also contribute
to tackling those global problems
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like climate change and biodiversity loss.
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That’s great.
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It's such a moving feast, isn't it?
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I'll just short message to anybody
watching anything
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that's shareable or link able will do so
in the comments following this podcast.
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So hopefully
you'll be able to pick it up there.
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And if you've got any questions
for our guests,
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please feel free
to add them to the comments.
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And if we have the opportunity,
we'll make sure we get an answer for you.
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Andrew Last year you told us about
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some of your stand standout projects
that the Trust has funded over the years.
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Are there any projects that you've awarded
funding to
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since then
that really struck a chord in your heart?
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Yeah, absolutely.
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I mean, it's really hard to to choose
favourites because I think you and I,
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since you and I last spoke Martyn
and we've made about a hundred
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more awards, but some of the standout ones
in the last year,
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I think the first one is a project
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in Lewes in East Sussex,
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and it's a project to return
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a cockshut stream to a more natural cause.
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So this is a this is a process
known colloquially as River
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Re wiggling, and you might have heard
it mentioned on the
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in various places
on Countryfile a while back and so on.
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But basically over the years lots of
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rivers have been
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straightened,
mainly for sort of agricultural purposes
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and that has lots of negative effects
for biodiversity and downstream flooding.
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So we've awarded £280,000
to the Railway Land
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Wildlife Trust, working in partnership
with Lewis District Council
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to recreate a more natural
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meandering course, of the cockshut stream,
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and that then creates natural pools
and areas of slow flowing water,
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which is really ideal for fish
and invertebrates to breed.
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And so it's a great, great,
exciting project, great for biodiversity
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and good climate change
credentials as well,
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and works
progressing really well on that project.
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And we think it's it's not going
to be very long at all before they
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break the banks of the existing stream and
let the water flow into its new course.
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So that's going to be a really
exciting moment.
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I think
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one other one to
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mention more of a community project
than than
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a sort of pure environmental one,
but with some really good
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environmental things thrown in.
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So this is Lostock
Park in Stretford in Manchester,
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and it's a collaboration
between Friends of Lostock Park
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and the One Trafford Partnership,
and that's a project to create
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a skatepark, woodland walking and running
trail and an outdoor gym.
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And the idea is to provide a safe
and inclusive space
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for local people to connect with
and enjoy the environment.
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And I think one nice feature
about this project,
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which is why it's on my list of ones
I really favour,
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The Woodland
Trail is going to be created
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by an environmental volunteer
led organisation called the Conservation
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Volunteers,
or you might in the TCV for short.
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And what they do is create
or care for community green spaces.
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And so they've been involved with loads
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of other excellent projects
that we've funded over the years.
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So I'm really looking forward to
when seeing the finished results.
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And this one.
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Fabulous River Re wiggling is not a
phrase I thought I would hear
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but fabulous.
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You know, it always amazes me
that the breadth of the projects
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and the impacts
that it has, they’re real impacts.
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Rachel, I want to come to you now.
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I know there have been some real standout
moments
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for you, too, from the projects
you've supported over the past year.
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Can you tell us a little bit
about some of those?
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Yeah, absolutely.
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So through Veolia’s sustainability fund,
we offer small grants,
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so it's up to £1,000
for community organisations
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that want to help
transform their local environment.
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We started our funding journey
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back in London in 2017
with a real focus on recycling projects.
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But in 2021 the Fund went National
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And we expanded our focus
to cover the wider sustainability agenda.
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Since then, we've
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since
2017, we've supported over 200 projects
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with over £200,000 in funding,
and we're growing that fund year on year.
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So we support all kinds of projects.
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You know, we'll look at anything
that fits with our criteria
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and with Veolia’s purpose,
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and we really encourage organisations
that want to apply to us to have a think
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about how they can build sustainability
and build that into their projects.
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So for example, you know,
we absolutely love a community garden,
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but we'd be much more likely
to fund that community garden
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if it's been designed using reused
or reclaimed materials,
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if perhaps the planting
has a focus on biodiversity
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or if it might be growing produce
that will be used
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to feed the local community
and then just to touch on a couple
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of recent standout projects from the year
that's been so one.
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The Warm Café is a lovely initiative done
in Southend on Sea
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Ice Saves food waste
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and the local supermarket offers it
to the local back to the local community,
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providing warm food and shelter
during the cold winter months.
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So we're not only looking
at the food waste agenda,
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they're also supporting some of the most
vulnerable members of the community.
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Another one, recycled robots.
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So working with children
from Kingston in South London to transform
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waste into moving robots, which as you can
imagine, the children absolutely love.
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But it's not
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only encouraging their creativity
and it's getting them to think differently
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about materials and about waste
and how they use those products
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and really sparking their imaginations
and inspiring them to become
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perhaps the environmentalists of the future,
which is what we really need.
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But if I may, Martyn,
I'll touch on one last project
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that I really want to mention.
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We've been lucky enough
to work with schools
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across the country in 2022
to launch the Veolia Orchard.
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Now, what you might not know,
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listening out there is actually only takes
five fruit trees to make an orchard
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orchard and our projects offer schools
the chance to have their very own orchard
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where children can learn
about the planting,
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caring for the trees,
as well as the biodiversity
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and the food source
that those trees create.
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And it has been staggeringly popular,
especially with urban schools.
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And the last year we gave away
500 trees to 100 schools and it's a living
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network of trees all making a difference
for communities and for our planet.
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Rachel, thank you for sharing the.
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The recycled robots were specifically
thank you for talking about Veolia Orchard
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Actually is an a project many of us are
absolutely thrilled to be connected with.
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And not just that.
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It's some of the photos we've seen
from the schools and the feedback
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from the schools have been amazing
and it really does make a difference.
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And I think it really highlights to me
the difference that can be made
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with a small amount of money donated
and a large amount of money donated.
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And it's not really the money,
it's the attention to detail and the care
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and the working in that community
that's so important.
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But what's next for projects
like The Orchard?
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We're going to go even bigger this year.
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I think. You know, we are.
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Martyn! Both The Orchard
and the Sustainability Fund are
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currently open for applications,
And this year we've got twice
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the amount of trees available to give away
and over £100,000 in community funding.
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So it's a really great opportunity to get
involved wherever you are in the country.
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So okay, yeah, that's that's bigger.
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Speaking of bigger than Andrew,
You know, game on.
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You mentioned
the trust has reached a new milestone
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for the amount of funding
that's been awarded.
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What's been the impact of the awarding
this, this,
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how much funding over this year.
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Yeah, that's right, Yeah.
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So in March
we passed the milestone of having awarded
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more than £100 million
since we were founded in 1997.
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Yeah. It was one of those pinch yourself.
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Yeah. A moment.
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So, you know, we're in the business
of kind of giving away money
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to, to projects, but even for us, that
that feels like a huge thing.
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And the impact has been really wide.
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You know, as I mentioned earlier,
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there are lots of different types
of projects that we fund.
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So I had a little bit of a trawl
back through the figures
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and found, you know, we funded
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nearly 900 community centres
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to the tune of nearly £33 million, 334
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play areas,
360 nature reserves, 260 sports
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facilities, 180 parks,
50 woodlands, 35 community gardens.
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And when you think of all of those spread
across the country,
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that that's a huge number of communities
who have their quality of life
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and wellbeing improved through and through
the funding that we've given out.
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And I think many of those grants
that we made, they're just small grants.
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And, you know, like you and Rachel
were both saying, small grants
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are really important to communities
and our first award
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was just £4,000 to Ancells Farm Nature
Reserve on the South Downs.
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And but we also know
that the larger grants
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and that we've made over the years
can can be massively transformative, too.
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So I think I mentioned to you last time
the nearly 750,000 that we awarded
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to Lancashire Wildlife
Trust for the Winmalee and Astley
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Moss projects in Manchester
and where they preserved vital peatlands
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and helped re-establish the endangered
Manchester Argus butterfly.
00:14:27:24 - 00:14:29:15
So there's lots of impacts like that.
00:14:29:15 - 00:14:33:00
And then there's more,
some more of the more tangible things.
00:14:33:00 - 00:14:39:06
And so in our in 2021, 22
and our figures show that we helped
00:14:39:06 - 00:14:45:01
create 49 jobs,
as well as sustaining another 190 jobs.
00:14:46:05 - 00:14:48:19
And our funding resulted in an additional
00:14:50:11 - 00:14:52:16
1950 adults
00:14:52:16 - 00:14:56:19
and 730 young people
volunteering in that community.
00:14:56:19 - 00:15:00:23
So since a lot going on from
just small amounts
00:15:00:23 - 00:15:04:14
of funding in those communities.
00:15:04:23 - 00:15:06:00
Thanks, Andrew.
00:15:06:00 - 00:15:10:02
It again,
it's it's one of these conversations
00:15:10:02 - 00:15:13:02
and the more I get into these
and these conversations
00:15:13:02 - 00:15:15:14
with the pair of you,
we often do talk about this stuff.
00:15:16:06 - 00:15:18:19
It just changes my
00:15:18:19 - 00:15:22:02
my perspective of what we do
and the impact
00:15:22:02 - 00:15:24:21
we have an impact
other businesses could have
00:15:26:11 - 00:15:29:00
it just what they can achieve,
00:15:30:02 - 00:15:32:19
not because they are great
amounts of funding, not with,
00:15:32:19 - 00:15:35:01
you know, massive amounts,
but just paying that
00:15:35:02 - 00:15:37:15
little bit of attention
and being part of the community.
00:15:38:08 - 00:15:41:07
Why do you two both think that projects
like The Orchard
00:15:41:07 - 00:15:45:00
and the types of initiatives
that are funded by the Sustainability Fund
00:15:45:00 - 00:15:49:14
and the Veolia environmental Trust
are so important to local communities?
00:15:50:20 - 00:15:51:18
Rachel
00:15:53:01 - 00:15:55:22
Well, for me, Martyn,
I think it's about empowering communities
00:15:55:22 - 00:15:58:11
to take action
to make the change that they want to see.
00:15:59:00 - 00:16:01:22
It's not for Veolia to dictate
what projects people should take
00:16:01:22 - 00:16:04:17
on, but we've got funds,
we've got equipment.
00:16:04:22 - 00:16:06:02
We've got skills.
00:16:06:02 - 00:16:09:01
We've got person power so we can really
help those projects to thrive.
00:16:09:09 - 00:16:11:07
And what we see is that when communities
00:16:11:07 - 00:16:14:01
take ownership of something
for themselves, it's lasting.
00:16:14:11 - 00:16:18:07
So that orchard, that garden,
that community cafe will be cherished
00:16:18:07 - 00:16:19:02
for years to come.
00:16:19:02 - 00:16:22:08
And that builds a huge amount of pride.
00:16:22:11 - 00:16:24:04
Andrew, what do you think?
00:16:24:04 - 00:16:26:12
Yeah, I agree totally with Rachel on that.
00:16:26:13 - 00:16:28:05
And I would add as well
00:16:28:05 - 00:16:32:01
know, there used to be this perception
that community projects
00:16:32:04 - 00:16:35:18
and environment environmental projects
were two separate things.
00:16:36:05 - 00:16:39:19
But I think now that climate change
is on our doorstep,
00:16:39:23 - 00:16:43:12
we know that you can't improve
health, prosperity
00:16:43:12 - 00:16:46:20
and wellbeing in communities
without tackling climate change.
00:16:47:08 - 00:16:49:15
And similarly,
you can't take climate action
00:16:49:15 - 00:16:52:01
without bringing communities with you.
00:16:52:01 - 00:16:55:05
So the funding like ours
and the Sustainability Fund
00:16:55:05 - 00:16:58:22
and the Veolia Orchard,
I think they all normalise
00:16:58:22 - 00:17:02:21
the idea that community and environment
are the same thing.
00:17:02:21 - 00:17:06:20
And I think that's that's good for
communities and an environment all around.
00:17:08:06 - 00:17:09:00
Thanks, Andrew.
00:17:09:00 - 00:17:13:08
That reminds me of part of our purpose
about the indivisible whole
00:17:13:18 - 00:17:14:22
and that we don't take
00:17:14:22 - 00:17:18:24
any of our business decisions
just purely based on one aspect.
00:17:19:12 - 00:17:23:13
That all has to be brought together,
whether that's the community,
00:17:23:13 - 00:17:28:07
society, employees, the environment,
our shareholders, our customers.
00:17:29:07 - 00:17:31:08
I've got one more question for you both,
00:17:32:15 - 00:17:36:10
and it's an obvious one
that we should certainly answer.
00:17:36:20 - 00:17:39:12
How do customers and communities
get involved?
00:17:39:20 - 00:17:43:06
Rachel So we are open for applications
00:17:43:06 - 00:17:46:12
now for both the Sustainability Fund
and Veolia orchard.
00:17:46:20 - 00:17:50:13
So you can go to Veolia.co.uk
forward slash communities
00:17:50:13 - 00:17:53:04
to find out about both of those projects
and to apply.
00:17:53:13 - 00:17:56:16
And you know, if you're listening out
there, we're all part of a community.
00:17:56:24 - 00:17:58:11
Please feel free to pass it on.
00:17:58:11 - 00:18:00:22
We really look forward
to receiving your applications.
00:18:01:23 - 00:18:04:01
And Andrew, what about the trust?
00:18:04:01 - 00:18:08:13
Yes. So our next funding round
will be opening on the 31st of August
00:18:08:15 - 00:18:11:13
with an application
deadline of 5th of October, and
00:18:11:13 - 00:18:13:22
we then go on to make awards in December.
00:18:14:15 - 00:18:16:23
If you go to VeoliaTrust.org,
00:18:16:23 - 00:18:19:13
you can find out
more and apply for funding.
00:18:20:00 - 00:18:23:10
I am also pleased to say that
we're bringing our funding
00:18:23:10 - 00:18:28:09
to a new area this round,
and that's to Skelmersdale in Lancashire.
00:18:28:22 - 00:18:30:06
So if you live in that area,
00:18:30:06 - 00:18:34:08
keep an eye out for more information
in the local press over the coming days.
00:18:35:05 - 00:18:36:05
That’s fantastic.
00:18:36:05 - 00:18:38:08
We've had a great question, from
00:18:38:21 - 00:18:40:23
and I hope I'm going to pronounce
this right, Huzefa,
00:18:41:13 - 00:18:44:23
who's asked
whether Veolia invests in their employees
00:18:44:23 - 00:18:49:04
to bring awareness in waste management
and recycling in terms of sustainability.
00:18:49:07 - 00:18:51:02
Rachel, how would you answer that?
00:18:52:01 - 00:18:52:19
Well.
00:18:53:04 - 00:18:55:00
I don't think you can work at Veolia
00:18:55:00 - 00:18:58:20
without gaining some awareness of waste
and recycling.
00:18:58:20 - 00:19:01:11
It's,
you know, it's so integral to what we do.
00:19:02:01 - 00:19:04:23
But having said that,
you know, education is really important.
00:19:04:23 - 00:19:07:05
And from my point of view,
00:19:07:05 - 00:19:09:03
you know,
as someone who works in the business,
00:19:09:03 - 00:19:11:10
I think it's something
that the business really recognises.
00:19:11:10 - 00:19:15:06
We've got some great training options that
people can go for at different levels.
00:19:15:06 - 00:19:18:11
And, you know, education
is something that I see, you know,
00:19:18:12 - 00:19:21:06
going through our operations
at every level.
00:19:22:05 - 00:19:23:03
I think you're right.
00:19:23:03 - 00:19:24:09
It is one of those things.
00:19:24:09 - 00:19:27:17
I think perhaps we even
maybe take it for granted sometimes.
00:19:27:22 - 00:19:31:20
Being surrounded by water, energy and waste
00:19:31:20 - 00:19:35:09
and our whole of d'etre is about
00:19:35:20 - 00:19:39:24
how to do do the right things with these
materials preserve them and protect them,
00:19:40:24 - 00:19:42:01
provide access to them.
00:19:42:01 - 00:19:44:12
So it's it's there. But.
Thanks for your question.
00:19:44:16 - 00:19:46:00
It's something that we have.
00:19:46:00 - 00:19:49:02
Andrew, would you want to add anything
to that in terms of how
00:19:49:02 - 00:19:52:11
the trust and Veolia work closely?
00:19:52:11 - 00:19:54:15
Yeah, well,
I was just going to mention actually that
00:19:55:20 - 00:19:58:02
just this morning I was doing
00:19:58:14 - 00:20:01:20
one of Veolia’s
training modules on biodiversity.
00:20:02:24 - 00:20:06:15
And yeah,
and the thing that struck me about that
00:20:06:15 - 00:20:11:22
is that there was a really clear link
between Veolia’s operations
00:20:12:09 - 00:20:15:19
and the,
the cause and effect with biodiversity
00:20:15:19 - 00:20:19:13
so that, you know, that kind of training
is all across the organisation.
00:20:19:13 - 00:20:23:07
So I was really pleased to see that
everyone is getting that knowledge
00:20:23:07 - 00:20:25:15
that what they do on the ground at Veolia
00:20:27:05 - 00:20:30:14
can either have a positive or
environmental impact and they're all part
00:20:30:18 - 00:20:34:10
of making sure that excuse me,
making sure that impact is positive.
00:20:35:08 - 00:20:36:13
Thanks, Andrew.
00:20:36:19 - 00:20:39:21
The Huzefa, if I'm pronouncing it
correctly, please forgive me if I'm not.
00:20:40:01 - 00:20:41:21
I hope that answers your question.
00:20:41:21 - 00:20:45:04
Well, Andrew, Rachel,
our time together is coming to an end.
00:20:45:04 - 00:20:47:17
So thank you both for your time.
00:20:47:17 - 00:20:51:09
It's been great hearing more about
some of these really worthwhile projects.
00:20:51:24 - 00:20:55:12
From recycled robots to river re wriggling.
00:20:57:14 - 00:20:58:21
It's been amazing.
00:20:58:21 - 00:21:01:10
We're going to have links
to the comment section for this
00:21:01:16 - 00:21:04:18
to find out more
and include more information
00:21:04:18 - 00:21:08:00
on getting involved with the Veolia
Orchard, the Sustainability
00:21:08:00 - 00:21:10:09
Fund, and the Environmental Trust.
00:21:11:07 - 00:21:14:22
Our next episode is on the 1st of August
at 11 a.m.
00:21:15:07 - 00:21:19:14
and I'm going to be joined by Craig Wilson
from our industrial site services team.
00:21:20:13 - 00:21:22:19
Craig's going to be talking to us
about some of the technology
00:21:22:19 - 00:21:25:05
and the innovations
that are helping our industrial customers
00:21:25:08 - 00:21:28:20
improve efficiency,
safety and productivity.
00:21:29:10 - 00:21:32:18
You can listen in and you can listen back
to any of our previous
00:21:32:18 - 00:21:36:03
episodes
of Ask the Expert on our podcast page,
00:21:36:15 - 00:21:39:00
Veolia.co.uk forward slash
00:21:39:11 - 00:21:41:23
podcast hyphen hub. For now
00:21:42:06 - 00:21:43:18
Thank you for your attention.
00:21:43:18 - 00:21:45:21
Thank you, Andrew. And thank you, Rachel.
00:21:45:24 - 00:21:47:23
Goodbye, everybody. Thanks everyone.
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